Conversion tracking & analytics
Conversion tracking: know which marketing brings in customers.
Conversion tracking records the actions that matter, such as calls, form submissions, quote requests and bookings, and connects each one to the ad, campaign or page that produced it. It turns “I think the ads are working” into something you can check.
The problem
Spending money without knowing what works
Many businesses pay for advertising but cannot answer basic questions about what it produced. Without those answers, every budget decision is a guess.
Questions that often go unanswered
- Which ads produced phone calls?
- Which campaigns generated form submissions?
- How many leads came from marketing last month?
- Which services bring in the most enquiries?
What tracking does
Follow one enquiry from ad to report
Every tracked enquiry passes through the same steps. Press and hold the button to move one through and watch the example report fill in.
Why it matters
Better tracking leads to better decisions
Once calls, forms and bookings are recorded with their source, it becomes much easier to decide where money and effort should go next.
- Budgets. Where to spend more, and where to cut back.
- Campaigns. Which ones to keep, change or stop.
- Keywords. Which searches bring enquiries, and which only cost money.
- Offers. Which messages and offers people respond to.
- Landing pages. Which pages turn visitors into enquiries.
What to measure
The numbers that actually matter
Measure these
Actions that lead to work
- Calls
- Form submissions
- Quote requests
- Bookings
- Cost per lead: what each enquiry costs
Useful context only
Activity numbers
- Impressions
- Clicks
- Page views
These can point to problems, but they are not results on their own.
How AdVelocity helps
What we set up and record
Tracking is set up before the advertising starts spending, so the first month produces real information.
Where enquiries come from
- Paid search, including the campaign and keyword behind the visit.
- Meta
- Facebook and Instagram, down to the campaign and the ad.
- Organic
- Unpaid search visits, kept separate so paid results are not inflated.
- Referral
- Links from other websites, directories and listings.
What customers do
- Calls
- Taps on a phone button, and calls from ads.
- Forms
- Completed submissions, separated from people who started and stopped.
- Bookings
- Appointments booked, tied back to the source.
- Quote requests
- Higher-intent enquiries, reported on their own.
Next step
Find out what your marketing is not recording
Most businesses are missing at least one of calls, forms or bookings. On a free strategy call we will work out which, and what it would take to record it.
