Industries

How our services apply to your type of business.

A plumber, a renovation company and a clinic all need more of the right enquiries, but they get them in different ways. Here are examples of how each service can help different kinds of businesses.

An HVAC technician servicing a home furnace

Home services

HVAC

Google Ads
Reach homeowners searching for furnace repair, AC repair, heat pumps and related services.
Website
Clearly explain services and turn visitors into calls or quote requests.
AI receptionist
Answer calls while technicians are working.
Tracking
Understand which marketing generated calls and forms.

HVAC marketing in Ottawa →

A plumber repairing pipes under a kitchen sink

Home services

Plumbing

Google Ads
Reach customers searching for plumbers, leaks, clogged drains and emergency service.
Website
Make emergency contact information easy to find.
AI receptionist
Capture calls when plumbers cannot answer.

Plumber marketing in Ottawa →

A roofer installing new shingles on a house

Trades

Roofing

Google Ads
Reach homeowners searching for roof repair or replacement.
Website
Show services, trust information, work examples and quote requests.
Lead generation
Connect advertising to quote requests, and follow up quickly.

Roofing marketing in Ottawa →

A bright, newly renovated kitchen

Home improvement

Renovations

Meta Ads
Show before-and-after transformations visually.
Website
Display services and completed work.
Lead generation
Capture project enquiries with enough detail to quote.

Renovation marketing in Ottawa →

An electrician working on a home electrical panel

Trades

Electrical

Google Ads
Reach people searching for an electrician, panel upgrades or EV charger installation.
Website
List services clearly, with credentials and the areas you cover.
AI receptionist
Answer calls while electricians are on site.

Electrician marketing in Ottawa →

A landscaper finishing a front-yard garden bed

Home services

Landscaping & cleaning

Meta Ads
Promote seasonal services with before-and-after photos.
Landing pages
A focused page for each seasonal offer, such as a spring cleanup.
Tracking
See which offers and seasons produced quote requests.
An auto detailer polishing a car

Automotive

Repair & detailing

Google Ads
Reach drivers searching for repairs, tires or detailing nearby.
Meta Ads
Show detailing results and seasonal service offers.
AI receptionist
Answer booking calls while the team is in the bay.
A clean treatment room in a small clinic

Health & wellness

Clinics

Google Ads
Reach people searching for the treatments you offer in your area.
Website
Explain treatments clearly and make booking simple.
AI receptionist
Answer common questions and book appointments, including after hours.
A stylist cutting a client’s hair in a salon

Beauty

Salons & beauty

Meta Ads
Show results visually to people nearby.
Website
Services, photos of real work and an easy way to book.
AI receptionist
Take booking calls while stylists are with clients.
A small group fitness class in a studio

Fitness

Gyms & studios

Meta Ads
Promote trial offers to people who live close enough to attend.
Landing pages
One page per offer, with a simple sign-up form.
Tracking
See which ads produced trial sign-ups.
An accountant reviewing documents with a business owner

Professional services

Legal, accounting & consulting

Google Ads
Reach people searching for a specific service, not general advice.
Website
Credentials, clear service descriptions and a consultation request form.
Tracking
Record consultation requests by campaign.
A barista serving a customer at a local cafe counter

Retail & hospitality

Restaurants & local shops

Meta Ads
Promote events, specials and new arrivals to people nearby.
Google Ads
Show up for “near me” searches.
Website
Hours, location, menu or products, easy to find on a phone.

Everyone else

Other local businesses

If your customers search on Google, scroll social media, or call before they buy, the same services apply. The details change: how urgent the need is, what action you want customers to take, and what convinces them to choose you.

These are examples of how the services can apply to different businesses. They are not a list of clients.

What changes

What changes from one business to another

The services stay the same. How they are set up depends on these four things.

01

The urgency

A burst pipe and a kitchen renovation need different pages and a different speed of response.

02

The action

Some businesses rely on phone calls. Others need a booking calendar or a quote form.

03

The proof

Trades are chosen on finished work. Professional services are chosen on credentials and clarity.

04

The area

A salon needs customers nearby. A specialist service may cover a much wider region.

Next step

Not sure how this applies to your business?

Tell us what you sell and who buys it. On a free strategy call we will say honestly which services would help and which would not.

Book a free strategy call