HVAC marketing in Ottawa
Marketing for Ottawa HVAC companies: more furnace, AC and heat pump calls.
Heating and cooling is one of the most seasonal, most urgent trades in Ottawa. When a furnace stops in January, the homeowner searches, calls the first company that looks able to help, and books whoever answers. Your marketing has to be there for that search and that call.
How customers find you
How Ottawa homeowners look for an HVAC company
HVAC searches fall into three groups, and each one needs different handling. Urgent searches come from someone with no heat or no cooling right now; they call quickly and rarely compare. Maintenance searches come from people booking a furnace tune-up or an AC check before the season, who will look at a couple of options. Replacement searches, for a new furnace or a heat pump, come from people planning a large purchase over weeks, who read, compare and ask for quotes.
Mixing the three into one campaign is where most HVAC ad budgets go wrong. An urgent search deserves a call button and an ad that says you can come today. A heat pump search deserves a page that explains the options and a quote form. Treating them the same wastes money on both.
Seasonality
The HVAC year in Ottawa
Heating searches in Ottawa run roughly two to three times higher from October to January than in summer. A campaign that spends the same every month is overspending in July and underspending in the first cold snap.
Tune-up season
Furnace maintenance searches climb before the first cold night. The cheapest time to win a customer who will call you again in January.
No-heat season
Urgent repair searches peak, many of them at night and on weekends. Budget, ad schedule and call answering matter most here.
Replacement planning
Homeowners who limped through winter start planning a new furnace or a heat pump. Longer decisions, quote requests, retargeting.
Cooling season
AC repair and installation searches rise with the first heat wave, then drop fast. Short, sharp campaigns beat always-on spending.
What we set up
What AdVelocity sets up for HVAC companies
Each piece is useful on its own. Together they cover the path from the search to the booked job.
Google Ads
- Separate campaigns for urgent repair, maintenance and replacement, each with its own budget.
- Exact and phrase keywords such as “furnace repair Ottawa”, with searches like “furnace filter sizes” and “hvac jobs” blocked.
- Call ads scheduled for the hours someone can actually answer or book.
Pages that get the call
- A furnace repair page with the phone number at the top and your service area in plain sight.
- A heat pump page that explains the options and asks for a quote.
- Your licences, warranty and reviews where people decide.
Every call answered
- An AI receptionist that answers the 10 p.m. no-heat call, checks the address and books the first slot.
- Urgent calls transferred to whoever is on call.
- A summary of every call, so nothing depends on memory.
Meta Ads and tracking
- Seasonal Facebook and Instagram ads for tune-ups and heat pumps, aimed at homeowners in your area.
- Retargeting for people who looked at a replacement page but did not ask for a quote.
- Call and form tracking by campaign, so you see which season and service paid.
Where budgets leak
Mistakes that waste HVAC ad budgets
HVAC ad accounts are rarely short of budget. They tend to lose it in the same few places.
- Broad keywords that match “how to reset a furnace”, parts searches and job seekers.
- Bidding too low on urgent searches. A top-of-page click for “furnace repair” in Ottawa can cost $10 to $20, and a capped bid simply never shows.
- Chasing installation searches blind. “Furnace installation” clicks can run far higher, so they need their own budget and a page built to win a quote.
- Ads running at 2 a.m. with nobody to answer, sending paid calls to voicemail.
- No call tracking, so nobody can tell which ads produced jobs.
Who we work with
We run Google Ads for an Ottawa heating, cooling and electrical company
HEC Ottawa is one of our clients. Their campaigns follow the principles on this page: exact keywords instead of broad ones, heating and electrical work in separate campaigns, and calls tracked back to the ads. If you run an HVAC company in Ottawa, we can walk you through the same setup for your business.
Questions
HVAC marketing questions
Next step
Get your HVAC company in front of the next no-heat search
Book a free strategy call. We will look at what people in your area search for, who shows up now, and what a campaign would need to fill your schedule this season.
