Frequently asked questions.

AdVelocity is a marketing and advertising agency in Ottawa, Ontario. We run Google Ads and Meta Ads, manage SEO, GEO and AEO (AI search optimization) and Google Business Profiles, design websites and landing pages, set up conversion tracking so you can see which marketing produces enquiries, host and maintain websites, and provide AI receptionists that answer calls when you cannot.

Yes. Google Ads management covers keyword research, campaign structure, location targeting, ad copy, negative keywords, budget decisions, conversion tracking and ongoing optimization. The page the ads send people to is treated as part of the same job, because a strong ad pointed at a weak page still produces very little.

Yes. Both run through Meta, so they are managed together. Social advertising works differently from search: people are not looking for you when they see the ad, so the job is earning attention first and asking for the enquiry second. Many businesses run both, because Google reaches people already searching and Meta reaches people earlier.

An AI receptionist answers your business phone when you cannot. It greets callers as your business, finds out what they need, answers questions you have approved, captures their details, checks your calendar, books appointments, transfers calls to you or your staff when needed, handles after-hours calls, and sends you a summary of each call.

You decide whether it answers every call or only the ones you miss. Quoting and sensitive calls stay with you, and callers are told they are speaking with an assistant if they ask.

Yes. We design and build websites for service businesses, focused on explaining your services clearly, working well on phones, and making it easy for visitors to call or request a quote. If your current site already works well, we will tell you, and suggest where your budget would do more.

Yes. AdVelocity can host your website and handle basic maintenance and updates where applicable, so it stays online and keeps working properly without you having to think about it.

Mostly local businesses: HVAC, plumbing, electrical, roofing, renovations, cleaning and landscaping, as well as clinics, salons, fitness studios, automotive businesses, professional services and local retail. The services stay the same across all of them. What changes is how urgent the need is, the action you want customers to take, and what convinces them to choose you.

Ottawa, Ontario, Canada. The work is done remotely, so clients are not limited to the Ottawa area.

You do, directly to Google and Meta on your own accounts. That keeps the ad accounts in your name, keeps the spending visible to you at all times, and means you keep the account history if we ever stop working together.

No. Anyone guaranteeing a number of leads is guessing, because too much of the outcome sits outside the advertising: your pricing, your availability, your reviews, and how quickly you answer the phone.

What we commit to is the work itself: campaigns built properly, pages built to convert, tracking set up so you can see what is happening, and changes made based on what the results actually show.

Book a free strategy call. It takes about thirty minutes, covers what you sell and who you want more of, and ends with an honest view of where the gap is. There is no obligation. After that comes a review of what is currently running, then a plan, then the build.

It depends on the work. A single landing page and a full advertising setup with tracking and an AI receptionist are very different jobs, so we do not publish set prices. The best next step is a free strategy call, where we work out what you actually need.

Search advertising can produce enquiries fairly quickly, because the demand already exists. Social advertising usually takes longer, since it builds interest rather than catching it. Either way, the first weeks are about gathering real information, and the most useful decisions come once there is enough of it to act on.

Terms are agreed in writing before anything starts, and they are covered on the strategy call so there are no surprises. Because the ad accounts stay in your name, you are never locked out of your own advertising history.

Bring what they are doing to the call. Sometimes the work is fine and the reporting is just unclear. Sometimes there is a real gap. Either way you get a second opinion, and there is no charge for it.

Yes. SEO management covers your Google Business Profile (categories, services, photos, posts and reviews), a page for each service on your website, technical fixes, structured data, consistent listings across directories, and a monthly report on the searches you appear for and the calls they bring. See the SEO page.

GEO (generative engine optimization) is getting your business named and cited in answers from AI tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews. AEO (answer engine optimization) is structuring your content so it can be used as the direct answer in snippets, voice assistants and AI replies. We do both alongside SEO. See the GEO and AEO page.

We can fix what makes a business easy for ChatGPT and other AI tools to find, trust and name: indexing in Google and Bing, crawler access, consistent business details, reviews, answer-first pages and structured data. Nobody can guarantee what an AI tool will say, so we check the main tools every month and report what they say about you.

Yes. We set up or clean up the profile, choose the right categories, describe every service, add service areas, hours, a booking link and real photos, post updates, set up a review link, and reply to reviews.