What is the best way for a roofing company to get leads?

For urgent repairs, Google Ads and a strong Google Business Profile bring the calls. For replacements, the best leads come from people who have seen your work more than once, so Google Ads for “roof replacement” searches works best alongside Meta ads that show finished roofs and remind past visitors. In both cases, speed of response decides a lot of jobs.

Do Facebook ads work for roofers?

They work well for replacements, because a finished roof is easy to show and homeowners take time to decide. They are much weaker for emergency repairs, which people search for rather than scroll past. Most roofers do best with Google for repairs and a mix of both for replacements.

How do I get fewer tire-kicker quote requests?

Ask one or two qualifying questions on the form, such as the type of roof and when they want the work done, and explain your quoting process on the page so expectations are set before anyone books an inspection. Tracking which ads produce the quotes you actually win lets the budget move toward them.

Roofing marketing in Ottawa

Marketing for Ottawa roofing companies: more quote requests, fewer tire-kickers.

A roof is one of the biggest purchases a homeowner makes, and one of the few they almost never think about until something goes wrong. Roofing marketing has to catch the urgent leak, and stay in front of the homeowner who is slowly deciding on a replacement.

How customers find you

Two very different roofing customers

The repair customer has water coming through the ceiling, shingles in the yard after a windstorm, or an ice dam in February. They search, call and want someone on the roof this week. They are won by showing up first and answering the phone.

The replacement customer knows the roof is near the end of its life. They may take months to decide, get three or four quotes, and read every review. They are won by looking like the safest choice: clear pricing process, warranties, photos of finished roofs, and a quick, professional response to their quote request.

Most roofing marketing only speaks to one of them. The ads, pages and follow-up should be different for each.

A roofer installing new shingles on a house

Timing

Roofing demand in Ottawa follows the weather

Ottawa’s roofing season is short and its storms are sudden. The businesses that plan their marketing around both fill their schedule earlier.

Winter

Ice dams and leaks

Emergency repairs and ice-dam calls. Few replacements, but the leaks of February become the quote requests of April.

Spring

Booking the season

Homeowners who noticed damage over winter start collecting quotes. The best time to fill the summer schedule.

After storms

Wind and hail damage

Sudden storms, like the May 2022 derecho, bring waves of urgent repair searches. A campaign ready to switch on fast is worth having.

Fall

Before the snow

A last push from homeowners who want the job done before winter, with urgency and weather windows working in your favour.

What we set up

What AdVelocity sets up for roofers

Google Ads for repairs and replacements

A repair campaign with call ads for leak and storm searches.
A replacement campaign sent to a quote page, with its own budget.
Blocked searches for DIY shingle questions, roofing jobs and material suppliers.

Meta Ads that show the work

Before-and-after photos of real roofs in local neighbourhoods.
Retargeting for homeowners who looked at your replacement page but did not ask for a quote.
Seasonal reminders in spring and fall, when replacement decisions are made.

Quote requests that are worth a visit

A short quote form that asks for the address, roof type and timing.
Instant confirmation so the homeowner knows their request arrived.
Fast follow-up, because the first roofer to respond often gets the inspection.

Hypothetical example

A replacement enquiry in Orléans

A homeowner in Orléans sees a Facebook ad in March showing a finished roof two streets away. They visit the replacement page, look at the photos, and leave without asking for a quote. Over the next few weeks they see the company again in their feed. In April they search “roof replacement Ottawa”, recognise the name at the top, and fill in the quote form.

No single ad did the work. The Meta ads built familiarity, the Google ad caught the moment they were ready, and the quote page made the next step easy.

An illustration of how the channels work together, not a client result.

Questions

Roofing marketing questions

Next step

Fill your roofing schedule before the season starts

Book a free strategy call. We will look at the repair and replacement searches in your area and how your current marketing handles each kind of customer.

Book a free strategy call See other industries